Beautycounter's Brilliant Eye Brow Gel Review

A few years ago, I had my eyebrows microbladed. While I loved the look, after time they did fade some, which then lead me to another touch up, but what I found with the mircoblading is, my hair on top of the semi-permanent tattoo was still light. This is where the Brilliant Brow Gel came in so handy to help fix the lightness of my hair on top of the mircobladed brows.

While I had a well-founded skincare routine for years, I was the girl that plucked her eyebrows until I had barely any left! Back in the 90’s it was the thing to do! The thinner the eyebrow, the better! Little did I know that hair would most likely not grow back, so I started using this product here to help hair grow back over time as well. I’m enjoying this natural and easy look with a simple Sheer Lip Conditioner, my favorite mascara (blog post here why), and I’m ready for my day, with awesome brows to boot!

The Brow Gel comes in two formulas, invisible and tinted. I have used both and love them equally.

The invisible brow gel is flake-proof, foolproof, so easy to use, and leaves your eyebrows soft to the touch with a bit of stay power, which I love.

The tinted brow gel is also flake-proof and foolproof, and buildable, so it fully coats your eyebrows and gives the appearance of fuller eyebrows or like what I was looking for was something to help “tint” my light eyebrow hair after microblading. The tinted brow gel comes in 4 shades: Light, Medium, Dark, and Soft Black.

Why should I use an eyebrow product?

The right brow shape can help frame your eye, balance the face, which helps to complement your other features, and make you look more polished. I have found that I have more of a lifted look all over when I add dimension with color to my eyebrows. The wand delivers the perfect amount of product to fill in sparse spots, so they look fuller.

I’ve really loved using the Skin Twin Concealer, as well, because it’s so handy for under eye circles, any skin spots and occasional breakout. (Thankfully, my skincare routine has made my concealer needs a little less over the years!


I am serious about taking good care of my skin and weekly, I get asked what my skincare routine looks like.

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The shades fall into 1 - 6 shade categories: fair, light, medium, tan, dark and deep.

If you have a hard time deciding on what shade to choose, connect with me here!

  • If you have light to dark blonde and strawberry blonde hair, go with Light - this is the color I’m using within my before and after.

  • Medium brown is for light to medium brunette hair.

  • Dark is a warm deep brown for dark brunette hair.

  • Soft Black works for deep brunette to black hair.

  • Invisible is clear and can work for all hair colors.

My before and after - using the color light

Featured Ingredients and Performance:

  • Cocoa Seed Butter, Shea Butter, Coconut Oil, and Jojoba Oil: condition brow hairs to keep them soft and flexible.

  • Carnauba Wax and Sunflower Seed Wax: add structure to help define, groom, and condition brow hairs.

  • Elderberry Extract: a superfruit extract rich in phytonutrients and antioxidants that protect and condition.

Our Clean Promise: Beautycounter is the leader in clean and diligently screens their ingredients for harmful metals and ingredients. When doing that, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility. No cyclic silicones, no retinyl palmitate (vitamin A) - which may be linked to harmful effects to human health.

Safe and Responsibly Sourced Ingredients: The Never List™ is made up of approximately 1,800 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union. We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.

Stringent Screening & Safety Testing: We test batches multiple times for heavy metals to ensure it meets our strict safety measures. We are highly selective when it comes to pigments; out of the 65 cosmetic colorants allowed in the US, Beautycounter prohibits the vast majority from being used, only using 18 colorants in our color cosmetics.

Brilliant Brow Gel is formulated without polyacrylamides, PEGs and ethoxylated polymers. Instead, we use Sunflower Wax, (refined and filtered) as well as Polyglyceryl-3 Polyricinoleate, an emulsifier that is derived from natural resources.

Leaping Bunny Certified & Vegan


How to use the Brilliant Brow Gel

This is my go-to routine prior to applying any makeup. It’s important to have fresh, clean and hydrated skin, so your canvas is primed to hold the makeup beautifully.

Apply the brush directly to your brows and comb the product through, following the natural shape and curve of your eyebrow. The brows will set where you place them, and the gel will fill in any sparse spots if you have them. If you want to create a fuller look, the Brilliant Brow Gel is buildable, so just apply additional coats if you feel you need.

TipWipe the tip of the applicator before you start applying and use less product. Trust me, less is more here! It’s a lot easier to build up product than to have to remove it and then start all over again.


You can save money, up to 20%, by purchasing the Brilliant Eye Brow Gel in the Flawless in Five starter set. Effortless Beauty in Five Minutes:

INCLUDES SIX SAFER, HIGH-PERFORMING PRODUCTS:

  • Skin Twin Featherweight Foundation or Dew Skin Tinted Moisturizer

  • Skin Twin Creamy Concealer

  • Brilliant Brow Gel

  • Think Big All-In-One Mascara

  • Cheeky Clean Cream Blush

  • Beyond Gloss

Check out the Brilliant Eye Brow Gel >>

Check out the Flaw in Five >>

If you need help choosing your shade, I've got you! I've tried & Love them all! If you’d like a sample, please reach out to me here.

As you may know, one of the many reasons I love Beautycounter, and I have written a lot more about how we test and measure what is safer for us, but as someone with chronic health issues and an autoimmune disease, I will only use skincare products that I know are good for my health.

Beautycounter is the only beauty company to third-party test for safety. They ban over 1,800+ harmful + questionable ingredients, ethically source ingredients, are committed to environmental sustainability, and have the strictest safety screening program to date. All of their products are formulated with the most vulnerable populations in mind, meaning that they are safe for everyone, including women who are both pregnant and breastfeeding. Their values of education, transparency, and advocacy align with mine, which is why I use, trust, and recommend Beautycounter always.

More Tips

If you’re purchasing Beautycounter, be sure to select Angie Bloom as your consultant at checkout. I follow up after every order in case you have any questions about how to use products! 

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Beautycounter's Dew Skin Review